Email marketing is the use of email to promote products or services. But it’s not just limited to that. You can use email marketing to develop relations with current customers, and/or to reach out to potential customers. Email marketing allows businesses to keep their customers informed, and to customize their marketing messages accordingly.
“Personalization, it is not about first or last name. It’s about relevant content.”
– Dan Jak
Think of it as one of the most cost-effective and conversion-rich forms of digital marketing today. It’s potent, persuasive and gets your ecommerce store great results.
The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
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• Reducing the cost of acquiring new customers
• Improving brand reach and connectivity
• Increasing engagement and involvement
• Knowing the questions of your customer
• Creating relevant email campaigns
• Connect to right person at right time